Founding Partner of the Ri3 Biomimicry Network. PhD in Economics and Business Sciences from the UPV/EHU. Vice-Dean of Euskera, students and employability of the Faculty of CC. Economics and Business Studies of the UPV/EHU. Researcher in Ecological Marketing (Numerous articles on Waste Management, ecological purchasing behavior, environmental management strategies, …). Actively involved in sustainability tasks (Member of the Environmental Management Committee of the Faculty, active participation in talks on sustainability of the university curriculum, …). Lecturer in the Master of Sustainable Development and SDGs of the Unesco Chair and the Master in Circular Economy of the UPV/EHU, among others. Coordinator of the Thematic Study on Ecoinnovation in a collaboration project between UPV/EHU and Innobasque. Member of the Jury of the Invisible Film Festival. Member of the Scientific Committee of the AIMPN International Congress. Used to the use of active learning methodologies.